Digital Marketing Statistics and Facts for 2022
The digital marketing industry is dynamic and ever-changing.
This is why you must keep up with new advancements in the sector. The last thing you want, especially if you have a startup business, is to lag behind and watch rivals get ahead, simply because they’re better informed.
So what’s the best way to determine the new changes in your industry?
The easiest way to ensure your business stays relevant is to keep abreast of key marketing statistics.
1. 93% of all online interactions start with a search engine.
2. Google gets more than 77,000 searches every second.
3. 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
4. Statista reveals that in 2018 alone, 281 billion emails were received every day and that this figure may increase to 347 billion by 2022.
Based on the latest research carried out by GetResponse, welcome emails are opened at least 82% of the time. Your email open rate is directly related to your CTR or click-through rate.
5. There are 3.2 billion social media users every day.
6. An average of 142 minutes is spent on social media every day.
7. 98% of sales reps are reaching their quotas through social selling.
8. Over half of all online purchases are now completed using mobile devices. 51% of consumers make use of mobile devices to identify new brands and items on the market
9. 88% of consumers don’t resume to a website following a bad experience. (If your website is not mobile-responsive, now might be a good time to fix that. Based on research, 88% of customers don’t bother returning to a website if they’ve had an awful experience. Similarly, 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
This means that you should strive to improve the mobile experience that your customers have. Ensure your site has a fast load time, is easy to navigate, and displays content in an easy-to-read manner.)
